It’s like taking a selfie and putting it on Facebook to get likes.
“I think the gay community suffers from an appearance of superficiality, of pop music, of dancing, of having no responsibilities – that’s changing slightly with equal marriage – but gay men generally don’t have kids, they’ve got a lot of disposable income, and so Grindr taps into that kind of idea and purports of it being superficial and all about fleeting encounters.
People keep going back to it because those messages, that attention from other people, it’s about self-affirmation.
People do everything they can in their Ok Cupid profiles to make themselves seem awesome, and surely many of our users genuinely are.
But it’s very hard for the casual browser to tell truth from fiction.
Set up five years ago, it now has more users in London than any other city in the world (950,000).
Across the globe, seven million men use it in 192 countries, and 10,000 new users download the app every day.